adidas Golf polo shirts, hats and bags, jackets and polos are now carried by Bodek and Rhodes, and they needed a useful promotional piece that would “keep performancewear on our customers’ minds, all year long.” So we came up with a 24” x 36” double-sided poster with a 2009 holiday calendar on the back of the poster. My goal for this piece was to show
athleticism, movement and flexibility, using graphic elements like the curves, graph textures, and bold, contrasting colors.
