Christine Martino

Below are a series of questions that will help me get a clear picture of who you are, what you do, and how you want your target market to view you. It's a little long, so please bear with me. The more I know, the better design results you'll see!
If you're unsure about a question, or it doesn't apply, just type "N/A."

* = Required Fields.

Your Name*

Your Email*

General Questions - Tell me about your Company.

1. What is your business?*

2. How old is your company?

3. Size of your company?

4. Your business in one sentence?*

5. Your business in two words?

6. Your business in one word?

7. Your business in one letter? (Just kidding!)

In-Depth Interview - Fishing for Ideas.

Some of these questions may sound weird, but it helps the creative process by stirring up the brainstorm!

8. How did you start the company?

9. Is there a story that is unique to your company?

10. If you company/brand was a person who would it be and why?

11. If your company/brand was an object what would it be and why?

12. If your company/brand was an animal which one would it be and why?

13. Is there an important object, building or person for your business?

14. What do your wear to work?

The Market - help me understand your market.

15. How does the market see your company today?

16. What aspect of your image needs improvement?

17. How do you want your image to be seen in 2 years?

18. Who are your competitors?*

19. How are they better/worse than your product/service?

The Target - Your Audience(s).

20. Who is your customer?

21. If your customer was a cartoon character who would it be?

22. What are the most important factors in a customers decision to buy the product/service?

Current Company Identity

23. Do you have an identity?
 Yes No

24. What do you like about it and what do you not like about it?

Client/Designer Relationship

25. Has the client ever worked with a designer?
 Yes No

26. What is the budget for the project?*

27. Are there existing visual assets (photos, copy, illustration, etc.)?
 Yes No

28. Does the project require photography or illustration?
 Yes No

29. Are there particular logos, graphic or colors?
 Yes No

30. What are the restraints of the project? (What you don't want to see.)*

31. Is there any competitive literature available?
 Yes No

32. Are there similar examples the client likes or finds interesting? (Other logos, etc)

33. What is the timeline/schedule for the project?*

34. How will the project be distributed?
 Mail Handout Internet Other

35. Who is responsible for approvals?*

36. Their contact info? (If it's you, just leave it blank.)

37. What would constitute a successful project? What are the expectations?

One last question ...

What is your favorite ice cream flavor? :D

Thanks so much! I hope that wasn't too painful.